Something that I think everyone can relate to is loving chocolate. It brings you back to your youth and gives everyone joy when they get a little piece. For my ad campaign idea I wanted to focus on Dove's milk chocolate bites because who doesn't love them? I'm also eating them as I type this out right now. However the story will focus on a single mother who is working hard to provide for her family and is just about to hit her breaking pint before she finds a little dove chocolate and mysterious someone slipped into her jacket pocket.
Scene + Brainstorm (preliminary, will change a bit):
1. The first clip starts out pacing the sky focusing on the sun rising (you hear an alarm going off)
2. Shot pans to mother waking up sitting on her bed looking out the window (visibly looks tired)
3. Will be of her waking up her child, getting him/her ready for school etc.
4. Her waving as child heads off to school
5. Mother getting ready for work
6. She heads out to car to go to work (shot pans to stack of bills siting on kitchen counter as she is walking out)
7. Arrives at work to sit in cubicle and rests head in her hand
8. She goes to put keys in pocket and thats when she feels a Dove chocolate
9. Scene shoots to her opening it with a cute note from her child in it
10. She smiles, eats it and gets to work
Text over video say. "Give a little love, with Dove"
This is the idea I have right now and the scenes will be adjusted to accordingly!